The importance of Social Media for both organization and people

Social Media have revolutioned our way to think at Marketing, becoming a crucial part of it. Social Media gave to public the oportunity to express itself and share its ideas. As we know public can either help or hurt us, for this reason it is very important to know how to leverage social networks as a strenght. A Marketing Strategy should include the use of Social Media because the organization needs to be visible on the web in order to survive. At the same time social media is a source of information useful for the organization in order to build the marketing strategy.
Market myself is also possible through Social Media. I can use this tool to improve my network, become visible to organization or people I like and increase my opportunity in different ways. In order to market myself I need to have a brand which allows me to be recognizable. The brand has to be consistent in order to be remembered.