Facebook Marketing

Companies can use three major different ways to market on facebook: pages, ads and groups. Pages are the best way to do it because they offer to the company a wide range of tools to give the public information, entertain it and interact with it. Ads can be very expensive and, even though well targeted, customers can close those they don't like. Groups try to give the customers a feeling of exclusiveness because company create them and decide who can and cannot be part of it, but this brings to a lack of visibity which lower the effectiveness of them. The company can choose the first page to be visible with after the first click on its name, this is called landing page. This is as important as the first impression for a single person. The company should create this page in order to give a good and clear image of itself, which attracts people and invite them to remain on that page. Some kinds of posts that company can make on their wall to be attractive are: pictures, videos, coupons or special offers, useful links for clients, promotion and interesting information like a new product coming soon into the market.